Margo owns demand generation — she builds a grounded marketing plan and a content calendar from what your company actually sells: positioning, the channels that fit, and exactly what to post, so Big Dog always has warm demand to close.
Margo starts with what you actually sell and who it's for — sharpening your positioning and pinning down the ideal customer, not a made-up persona. The plan fits the business you really run.
She picks the channels that fit your market and fills a calendar with exactly what to post — dates, formats, and hooks — so you're never staring at a blank page wondering where to start.
Margo makes the demand; Big Dog closes it. She keeps the top of the funnel full of warm interest so the sales side always has something to work.
A content calendar built from what your company actually sells — channel, idea, and the hook, ready to post.
Illustrative — every calendar is built from your real positioning and what your company actually sells.